If you sell autumn/winter wear, cashmere is a must have item, particularly if you are marketing to, or catering for, the top-end of the market. There are always people who want to buy a cashmere jumper. Because it is expensive, there are some factors you must keep in mind when buying and stocking cashmere knitwear:
Cashmere or blend: Cashmere is one of the most expensive fabrics in the world. However, in order to broaden its accessibility to a wider market many wholesalers now also stock the more affordable cashmere blend. While blended fabrics have been available for many years, the modern blend is of far superior quality and looks as good as the pure cashmere version. The feel of the fabric will give you a good indication of whether you’re buying pure cashmere or a blended version.
Certificate of composition: If you are buying pure cashmere, ask your wholesaler to provide you with a certificate of composition. In case of a dispute regarding composition you can provide buyers with a copy this certificate as proof of composition. This is equally important when you buy a blended fabric because you will need the wholesaler to tell you the precise composition (in percentage terms) of each component used in the blend.
Composition: If you are buying blended cashmere jumper, be very clear about the compositions. The quality of the jumper will depend on the composition, in this case, the non-cashmere element. Materials like wool are natural and warmer than a synthetic material like acrylic. The type of wool will also make a significant difference in the overall quality. The precise composition is important in determining the quality and value (in terms of pricing) of the product.
Price: If you are looking to buy cashmere jumper in bulk, look for competitive pricing. You should also check factors that influence pricing, such as minimum order quantities, quality guarantees, delivery time and stock requirements.
As the summer ends, sales may dip. The best part of working with timeless materials is that you will always find someone who wants to buy cashmere knitwear. But you may need a little extra help and strategy to sell your inventory.
Return it: Check if your wholesaler will accept returns. There are usually conditions attached to such offers, such as an upper limit on returns, limitation on cash back and the condition of the merchandise. Returning the stock would obviously be the most preferred option. But if you cannot meet the conditions for valid returns, you may have to look at other options.
Offer discounts: This is the preferred method of moving on unsold inventory. Most retailers offer a discount on unsold stock, often using end-of-season sale or mid-season sale promotions. You can offer a single-rate discount or different discounts according to the popularity of the product. The least popular items can be offered under the heaviest discounts.
Make it part of promotional campaigns: You can market it part of any in-store campaign. For instance, you could offer a cashmere sweater to anyone buying goods above a certain price. You could offer other promotional items every time someone buys cashmere knitwear.
Changing presentation: Sometimes a simple change in placement can make all the difference. Place your stock alongside your highest selling items. This will ensure higher visibility. You can also change its presentation. Place it next to complementary clothes. For instance, when you dress a mannequin in a jumper, pair it up with a great looking skirt. The entire look will tempt the buyers to go for the same jumper.
Liquidate online: The internet is a great marketplace. It can help you reach buyers across the world, and to sell throughout all seasons. So, even if it is not cold enough for high cashmere sales in your area, you can always find a buyer somewhere else in the world. In other words, you can always find someone looking to buy cashmere knitwear!